Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

We automatically collect certain information when you:

• Visit our website
• Use our mobile applications
• Open our emails
• Interact with our advertisements

2.3 Third-Party Sources

We may receive information about you from third parties, such as:

• Business partners (such as payment processors and shipping providers)
• Marketing partners (such as social media platforms and advertising networks)
• Public databases and sources

3. How We Use Your Information

We use your information for various purposes, including to:

• Process and fulfill your orders
• Create and manage your account
• Provide customer service and support
• Send transactional communications (such as order confirmations and shipping updates)
• Send marketing communications (such as newsletters and promotional offers)
• Personalize your experience and deliver content and product offerings relevant to your interests
• Improve our website, products, and services
• Conduct research and analysis
• Detect, prevent, and address fraud, security breaches, and other potentially prohibited or illegal activities
• Comply with legal obligations

3.1 Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contractual Necessity: Processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into a contract.
• Legitimate Interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests.
• Consent: You have given us consent to process your personal data for specific purposes.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.

4. Sharing Your Information

We may share your information with:

4.1 Service Providers

We share information with service providers that perform services on our behalf, such as:

• Payment processors
• Shipping and fulfillment companies
• Customer service providers
• Marketing and advertising companies
• Analytics providers
• IT and security service providers

4.2 Business Partners

We may share information with business partners for purposes such as:

• Joint marketing initiatives
• Co-branded products or services
• Affiliate programs

4.3 Legal and Regulatory Authorities

We may disclose information:

• To comply with applicable laws, regulations, or legal processes
• To respond to government or regulatory requests
• To enforce our terms and conditions or other agreements
• To protect our rights, property, or safety, as well as those of our customers, employees, or others

4.4 Business Transfers

We may share information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal data, including:

• Encryption of sensitive data
• Secure networks and systems
• Access controls and authentication procedures
• Regular security assessments and audits
• Employee training on data protection

However, the transmission of information via the internet is not completely secure. While we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website. Any transmission is at your own risk.

6. Data Retention

We will retain your personal data only for as long as reasonably necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider:

• The amount, nature, and sensitivity of the personal data
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the data
• Whether we can achieve those purposes through other means
• The applicable legal, regulatory, tax, accounting, or other requirements

In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

7. Your Rights

Depending on your location, you may have various rights regarding your personal data, which may include:

7.1 Access and Information

You have the right to request access to your personal data and information about how we process it.

7.2 Rectification

You have the right to have inaccurate personal data rectified and incomplete personal data completed.

7.3 Erasure

You have the right to request the deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.

7.4 Restriction of Processing

You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.

7.5 Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

7.6 Objection

You have the right to object to the processing of your personal data in certain circumstances, such as when we process your data based on our legitimate interests.

7.7 Withdraw Consent

Where we process your personal data based on your consent, you have the right to withdraw that consent at any time.

7.8 Automated Decision-Making

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

7.9 Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal data infringes applicable data protection laws.

7.10 How to Exercise Your Rights

To exercise your rights, please contact us using the information provided in the "Contact Us" section below. We may need to verify your identity before responding to your request.

8. Cookies and Similar Technologies

We use cookies and similar technologies to collect information about your browsing activities and to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and allows us to improve our site.

8.1 Types of Cookies We Use

We use the following types of cookies:

• Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

8.2 Managing Cookies

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can impact your user experience and some features of our website may no longer be fully accessible.

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or delete certain cookies. You may be able to manage other technologies in the same way that you manage cookies using your browser's preferences.

9. Children's Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us, and we will take steps to delete that information.

10. International Data Transfers

We may transfer your personal data to countries outside the European Economic Area (EEA) or your country of residence. When we do so, we ensure that appropriate safeguards are in place to protect your data, such as:

• Standard contractual clauses approved by the European Commission
• Binding corporate rules
• Adequacy decisions
• Other legally approved mechanisms

If you would like more information about the safeguards we have in place, please contact us using the information provided in the "Contact Us" section below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: